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Since its debut in late 2017, the fifth generation of the Toyota RAV4 has dominated the SUV and crossover segment, becoming the top-selling U.S. model among a massive list of competitors year after year. Clearly, Toyota has found the secret recipe for what American families want in a compact SUV — and they’ve captured it perfectly in the current-generation RAV4. If you’re considering buying a new or used RAV4 from Motor Inn of Carroll, here’s a closer look at what makes this model such a long-running success story. A True Game-Changer That Paved the Way for CrossoversThe Toyota RAV4 has been around since its initial launch back in 1994, but its impact on the auto industry is still felt today. As the first-ever compact crossover SUV, the RAV4 helped bridge the gap between sedan comfort and SUV versatility. Built on the trusted Corolla platform yet styled like a rugged utility vehicle, it offered families the best of both worlds. The name itself — Recreational Active Vehicle with 4-wheel Drive — highlights Toyota’s early push for versatility and adventure. With both FWD and 4WD options, the original RAV4 became a blueprint for what would eventually become the most popular vehicle class in America. By the time the RAV4 entered its fifth generation in 2018, its sales skyrocketed. Annual sales doubled between 2013 and 2019, culminating in the RAV4 becoming the best-selling SUV in the world. This version struck the perfect balance of practicality, value, and capability for the average American household — and that momentum hasn’t slowed down. Comfortable, Confident Driving Anywhere You TravelToyota didn’t hold back when it came to designing the fifth-gen RAV4. Many of the upgrades came directly from customer feedback, giving shoppers exactly what they wanted: Improved Stability, Handling, and Ride Comfort
Whether you’re cruising the highway, navigating rural gravel roads, or running errands around Carroll, the RAV4 continues to impress with its smooth, confident driving experience. Even today’s latest models maintain the same approachability and comfort that made the generation so popular. Advanced AWD Capability for Real-World ConditionsOne of the biggest standout features was the introduction of Dynamic Torque Vectoring AWD, which intelligently sends power to each rear wheel independently. Compared to traditional AWD systems, this technology significantly improves traction, stability, and handling on snow, dirt, and uneven terrain. Paired with Multi-Terrain Select, the RAV4 adapts to mud, sand, rocks, and more — making it a great fit for Iowa drivers who need a vehicle that performs reliably through harsh winters and off-pavement travel. Leading the Pack in Safety StandardsToyota has long been a leader in standard driver-assist technology, and the RAV4 showcases that commitment clearly. Many models from 2018 onward include Toyota Safety Sense, a suite of advanced safety features such as:
On top of that, the fifth-gen RAV4 has earned a 5-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA) for every model year tested. It’s one of the many reasons families continue turning to this compact SUV for peace of mind. Despite these major improvements, Toyota has kept the RAV4 accessible for a wide range of buyers. The base MSRP for a new RAV4 from 2018–2024 remained under $30,000 — a strong value considering its reliability and high resale value. On topic: Tire Options for Your Vehicle A Version for Every LifestyleAnother contributor to the RAV4’s popularity is its wide range of trim levels and variations. Whether you’re looking for efficiency, luxury, rugged capability, or tech-forward features, there’s a RAV4 tailored for your needs. Popular Variants Include:
Most fifth-generation RAV4 models feature a dependable 2.5-liter 4-cylinder engine paired with an 8-speed automatic transmission, creating a strong balance between performance and fuel economy. Rugged Looks With Performance to MatchWith its aggressive exterior styling, athletic stance, and adventure-ready capabilities, the current RAV4 stands out in any parking lot. Toyota’s designers leaned into a more rugged, SUV-like personality for this generation, and buyers immediately responded. Inside, the cabin offers quality materials, user-friendly controls, and the latest multimedia technology — making it a comfortable place to spend time whether you're driving across town or across the state. Find Your Next Toyota RAV4 at Motor Inn of CarrollThe fifth-generation RAV4 remains one of the most well-rounded, proven small SUVs on the market — and its popularity across Iowa is easy to understand. With its combination of durability, capability, safety, and everyday livability, the RAV4 is a fantastic choice for families, commuters, outdoor explorers, and everyone in between. If you’re ready to join the many Carroll-area drivers who love their RAV4, visit Motor Inn of Carroll. We consistently stock new and used RAV4 models and proudly serve shoppers throughout Dickinson County and the surrounding communities. Stop by today or browse our inventory online to find the RAV4 that fits your lifestyle. Shop New & Used Toyotas & ChevroletsLooking to trade in your vehicle or shop for a new one? Check out our new Chevrolets and Toyotas that are fresh on the lot, or browse our used cars, trucks, SUVs, and vans. Related Articles:
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