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Why the Toyota RAV4 Continues to Dominate the SUV Market

RAV4 Toyotas at Motor Inn in Carroll, IA

Since its debut in late 2017, the fifth generation of the Toyota RAV4 has dominated the SUV and crossover segment, becoming the top-selling U.S. model among a massive list of competitors year after year. Clearly, Toyota has found the secret recipe for what American families want in a compact SUV — and they’ve captured it perfectly in the current-generation RAV4.

If you’re considering buying a new or used RAV4 from Motor Inn of Carroll, here’s a closer look at what makes this model such a long-running success story.

A True Game-Changer That Paved the Way for Crossovers

The Toyota RAV4 has been around since its initial launch back in 1994, but its impact on the auto industry is still felt today. As the first-ever compact crossover SUV, the RAV4 helped bridge the gap between sedan comfort and SUV versatility. Built on the trusted Corolla platform yet styled like a rugged utility vehicle, it offered families the best of both worlds.

The name itself — Recreational Active Vehicle with 4-wheel Drive — highlights Toyota’s early push for versatility and adventure. With both FWD and 4WD options, the original RAV4 became a blueprint for what would eventually become the most popular vehicle class in America.

By the time the RAV4 entered its fifth generation in 2018, its sales skyrocketed. Annual sales doubled between 2013 and 2019, culminating in the RAV4 becoming the best-selling SUV in the world. This version struck the perfect balance of practicality, value, and capability for the average American household — and that momentum hasn’t slowed down.

Comfortable, Confident Driving Anywhere You Travel

Toyota didn’t hold back when it came to designing the fifth-gen RAV4. Many of the upgrades came directly from customer feedback, giving shoppers exactly what they wanted:

Improved Stability, Handling, and Ride Comfort

  • A stiffer unibody chassis
  • Multi-link rear suspension
  • Better overall road feel and cabin stability

Whether you’re cruising the highway, navigating rural gravel roads, or running errands around Carroll, the RAV4 continues to impress with its smooth, confident driving experience. Even today’s latest models maintain the same approachability and comfort that made the generation so popular.

Advanced AWD Capability for Real-World Conditions

One of the biggest standout features was the introduction of Dynamic Torque Vectoring AWD, which intelligently sends power to each rear wheel independently. Compared to traditional AWD systems, this technology significantly improves traction, stability, and handling on snow, dirt, and uneven terrain.

Paired with Multi-Terrain Select, the RAV4 adapts to mud, sand, rocks, and more — making it a great fit for Iowa drivers who need a vehicle that performs reliably through harsh winters and off-pavement travel.

Leading the Pack in Safety Standards

Toyota has long been a leader in standard driver-assist technology, and the RAV4 showcases that commitment clearly.

Many models from 2018 onward include Toyota Safety Sense, a suite of advanced safety features such as:

  • Automatic Emergency Braking
  • Adaptive Cruise Control
  • Lane Departure Alert
  • Lane Tracing Assist
  • Road Sign Assist

On top of that, the fifth-gen RAV4 has earned a 5-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA) for every model year tested. It’s one of the many reasons families continue turning to this compact SUV for peace of mind.

Despite these major improvements, Toyota has kept the RAV4 accessible for a wide range of buyers. The base MSRP for a new RAV4 from 2018–2024 remained under $30,000 — a strong value considering its reliability and high resale value.


On topic: Tire Options for Your Vehicle


A Version for Every Lifestyle

Another contributor to the RAV4’s popularity is its wide range of trim levels and variations. Whether you’re looking for efficiency, luxury, rugged capability, or tech-forward features, there’s a RAV4 tailored for your needs.

Popular Variants Include:

  • TRD Off-Road – Built for adventurers who want added ground clearance, all-terrain tires, durable interior materials, and a more capable suspension.
  • Hybrid – Equipped with a fuel-saving nickel-metal hydride battery system that enhances performance and efficiency.
  • RAV4 Prime (Plug-In Hybrid) – The most powerful and quickest RAV4 ever, offering up to 302 system horsepower and the ability to drive short distances on electric-only power.

Most fifth-generation RAV4 models feature a dependable 2.5-liter 4-cylinder engine paired with an 8-speed automatic transmission, creating a strong balance between performance and fuel economy.

Rugged Looks With Performance to Match

With its aggressive exterior styling, athletic stance, and adventure-ready capabilities, the current RAV4 stands out in any parking lot. Toyota’s designers leaned into a more rugged, SUV-like personality for this generation, and buyers immediately responded.

Inside, the cabin offers quality materials, user-friendly controls, and the latest multimedia technology — making it a comfortable place to spend time whether you're driving across town or across the state.

Find Your Next Toyota RAV4 at Motor Inn of Carroll

The fifth-generation RAV4 remains one of the most well-rounded, proven small SUVs on the market — and its popularity across Iowa is easy to understand. With its combination of durability, capability, safety, and everyday livability, the RAV4 is a fantastic choice for families, commuters, outdoor explorers, and everyone in between.

If you’re ready to join the many Carroll-area drivers who love their RAV4, visit Motor Inn of Carroll. We consistently stock new and used RAV4 models and proudly serve shoppers throughout Carroll and the surrounding communities.

Stop by today or browse our inventory online to find the RAV4 that fits your lifestyle.

Shop New & Used Toyotas & Chevrolets

Looking to trade in your vehicle or shop for a new one? Check out our new Chevrolets and Toyotas that are fresh on the lot, or browse our used cars, trucks, SUVs, and vans.

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Crossover SUVs at Motor Inn in Carroll, IA

Why Buy a Crossover SUV? A Smart Fit for Life in Carroll, IA

Not too long ago, SUVs were seen as vehicles strictly for large families or off-road adventurers. Today, that perception has changed, especially here in Carroll, Iowa, where drivers need a vehicle that can handle everything from daily commutes and school drop-offs to weekend road trips and Iowa weather. That’s where Crossover SUVs really shine. They blend the space and confidence of an SUV with the comfort, efficiency, and easy handling of a car. Whether you’re shopping for a new Toyota crossover SUV or exploring our wide selection of used crossover SUVs, here’s why this vehicle class continues to be one of the most popular choices at Motor Inn of Carroll. The Space You Want, Without the Bulk One of the biggest reasons drivers choose a crossover SUV is space. Compared to sedans or compact cars, crossovers offer significantly more room for both passengers and cargo—without feeling oversized or difficult to maneuver. Fold-flat rear seats, flexible cargo areas, and thoughtful interior layouts make crossovers ideal for: Grocery runs and sports gear Weekend camping trips or tailgates Strollers, pet crates, and luggage You get the versatility of an SUV while still enjoying a vehicle that fits comfortably in garages, parking lots, and downtown Carroll streets. Efficiency That Fits Modern Driving Today’s crossover SUVs are far from the gas-guzzlers of the past. Many modern models—both new and used—are designed with fuel efficiency in mind, making them an excellent choice for drivers who want capability without sacrificing MPG. If you’re commuting around Carroll County or heading out on Highway 30, a crossover SUV offers: Better fuel economy than traditional full-size SUVs Lower overall ownership costs A smoother, more car-like driving experience It’s a practical option for drivers who want flexibility without constantly visiting the gas pump. Built-In Safety and Added Peace of Mind Safety is a top priority for many Iowa drivers, and crossover SUVs deliver. Their higher ride height offers improved visibility on the road, while their solid construction provides a greater sense of confidence, especially during winter driving conditions. Many newer crossover SUVs include advanced safety technologies such as: Automatic emergency braking Lane-keeping assist Blind-spot monitoring Rear cross-traffic alerts Even many late-model used crossover SUVs offer impressive safety features, making this segment a strong choice for families and daily drivers alike. Related: Why the Toyota RAV4 Continues to Dominate the SUV Market Capability for Real Life (and Iowa Weather) While crossovers are typically smaller than traditional SUVs, they’re still more than capable when it comes to everyday utility. Many models offer: Light-duty towing for small trailers or utility loads Available all-wheel drive for snow, rain, and gravel roads Added ground clearance compared to sedans Whether you’re navigating snowy Carroll winters or hauling gear for a weekend getaway, a crossover SUV is ready for the task. A Vehicle That Grows With You One of the biggest advantages of a crossover SUV is how well it fits every stage of life. First-time drivers appreciate the easy handling, safety features, and affordability New parents and pet owners benefit from extra cargo space and passenger comfort Growing families love the flexibility of seating and storage Empty nesters enjoy the comfort, visibility, and road-trip readiness It’s a vehicle that adapts as your lifestyle changes, without needing to trade up every few years. Find the Right Crossover SUV at Motor Inn of Carroll At Motor Inn Auto Group in Carroll, IA, we offer a strong selection of new crossover SUVs, featuring multiple makes and models. Our team is here to help you compare options, understand features, and find the crossover SUV that fits your budget and your life. Shop New & Used Crossovers & SUVS Looking to trade in your vehicle for a new or used Crossover or other SUV? Browse our inventory and then contact us for more information or to schedule a test drive.

Family looking at used car at Motor Inn Dealership in Carroll

Where Is the Best Place to Buy a Used Car in Carroll, Iowa?

Buying a used car is about more than finding the right price. You also want a vehicle that fits your needs, a dealership you can trust, and a local team that can help with financing, trade-ins, questions and service after the sale. For shoppers in Carroll, Iowa, having all of those resources in one place can make the process easier. Motor Inn Auto Group offers a selection of used cars, trucks and SUVs from a variety of brands, along with financing, trade-in assistance and local service support. So, what should you look for when choosing a used car dealership in Carroll? Here are some of the factors that can help you make a confident decision. What Makes a Good Used Car Dealership? Not all used-vehicle shopping experiences are the same. Before choosing a dealership, consider more than the vehicle sitting on the lot. A good dealership should make it easy to: Browse a variety of used cars, trucks and SUVs Compare different makes, models and model years Understand the vehicle's mileage, condition and history Discuss financing options that fit your budget Get an estimate or appraisal for your trade-in Ask questions before and after your purchase Find local service and maintenance support These factors matter because buying a used vehicle is a long-term decision. The relationship with the dealership doesn't necessarily end when you drive off the lot. Why Shop for a Used Vehicle at Motor Inn in Carroll? Motor Inn Auto Group has been family-owned since 1934, giving generations of drivers in the area a local dealership they can return to for their automotive needs. The dealership’s Carroll location makes it convenient for local shoppers to compare vehicles and discuss their options with a team in their own community. Instead of shopping for a vehicle, arranging financing somewhere else and finding a separate location for service, you can handle many parts of the process through one local dealership. Motor Inn’s used inventory includes cars, trucks and SUVs across a range of makes and models, giving shoppers more options when they have a particular budget or vehicle type in mind. What Type of Used Vehicle Are You Looking For? One advantage of shopping used is the variety available. You aren't limited to the newest model year or a single manufacturer's current lineup. Used Cars A used car can be a practical choice for commuting, running errands and everyday driving. If keeping your purchase price manageable is important, looking at several model years and brands can help you find a vehicle that fits your budget. Used SUVs SUVs can provide additional passenger and cargo space for families and drivers who need more flexibility. Depending on the model, you may also find features such as all-wheel drive that can be useful during Iowa's changing road conditions. Used Trucks For drivers who regularly tow, haul or need the versatility of a pickup, used trucks can offer a range of capabilities and price points. Comparing towing capacity, payload, mileage and equipment is important when choosing a used truck for work or personal use. Used Vehicles Across Multiple Brands Shopping used gives you the opportunity to compare vehicles based on what they offer rather than limiting your search to one brand. You may find that a model from a different manufacturer provides the combination of price, features, size and capability you're looking for. You can browse Motor Inn’s current used inventory to see what’s available. What Should You Look for Before Buying a Used Car? Once you’ve found a vehicle you’re interested in, take some time to evaluate the complete picture. Mileage and Age Mileage can tell you a lot about how much a vehicle has been driven, but it shouldn’t be the only factor you consider. A well-maintained higher-mileage vehicle may be a better choice than a lower-mileage vehicle that hasn’t received proper care. Vehicle History Ask about the vehicle’s history and review available records. Depending on the vehicle, its history may include previous ownership, accident information, maintenance records or other important details. Condition Look at the vehicle’s interior, exterior, tires and other components. During a test drive, pay attention to how the vehicle handles, accelerates and brakes. Features and Equipment Make a list of the features you actually need before you shop. That might include four-wheel drive or all-wheel drive, towing equipment, seating capacity, cargo space, technology or specific safety features. Your Budget Don’t focus solely on the vehicle’s purchase price. Consider your financing, insurance, fuel costs, maintenance and other ongoing expenses when determining what fits your budget. Can You Trade In Your Current Vehicle? If you already own a vehicle, a trade-in can be an important part of your used-car purchase. The value of your current vehicle can help reduce the amount you need to finance on your next one. Its condition, mileage, age, equipment and current market demand can all affect its value. Trading in at the same dealership where you’re purchasing your next vehicle can also simplify the process. You can discuss your current vehicle and your next vehicle together rather than handling the two transactions separately. Why Local Service Support Matters One benefit of buying from a local dealership is having somewhere nearby to turn when your vehicle needs maintenance or repairs. Regular oil changes, tire service, inspections and other maintenance can help keep your vehicle performing as it should. As your vehicle gets older, having a service department familiar with the vehicle can also make routine maintenance and repairs more convenient. For Carroll-area drivers, keeping service local can save time compared with traveling to another city every time the vehicle needs attention. What About Financing a Used Car? Financing is another important part of the used-vehicle buying process. The vehicle price is only one part of determining whether a purchase fits your budget. Your down payment, trade-in value, interest rate, loan term and credit situation can all affect your monthly payment and total cost. Before settling on a vehicle, consider the payment that works comfortably within your budget rather than choosing a vehicle based solely on its advertised price. Talking with the dealership’s financing team can help you understand your options and determine what makes sense for your situation. Why Buying Local Can Make the Process Easier Shopping locally doesn’t mean you have to limit your choices. Online inventory makes it possible to research vehicles before you ever visit the dealership. For Carroll shoppers, starting online can help you narrow your choices based on: Vehicle type Make and model Model year Mileage Price Features Availability Then, once you’ve found vehicles that interest you, you can visit Motor Inn in Carroll to see them in person, take a test drive and talk through your options. That combination of online research and local support can make the shopping process much more manageable. Frequently Asked Questions About Buying a Used Car in Carroll What makes a used car dealership a good choice in Carroll, Iowa? Look for a dealership with a variety of vehicles, transparent information, financing assistance, trade-in options and service support. A local dealership can also provide the convenience of having a nearby team available after your purchase. Can I compare different used vehicle brands at Motor Inn? Yes. Motor Inn’s used inventory includes vehicles from a variety of makes and models, allowing shoppers to compare cars, trucks and SUVs based on price, features, mileage and their individual needs. What should I check before buying a used car? Consider the vehicle’s mileage, age, history, condition, features and expected maintenance needs. You should also make sure the purchase and financing terms fit your budget. Is buying a used car from a local dealership better than buying from a private seller? A dealership can offer services and resources that may not be available through a private sale, such as financing assistance, trade-in options and access to a service department. The right choice depends on what you value most when purchasing a vehicle. Can I trade in my current vehicle when buying a used car? Yes. A trade-in can potentially reduce the amount you need to finance on your next vehicle. Motor Inn can help you discuss your trade as part of the vehicle-shopping process. Find Your Next Used Vehicle in Carroll, IA The best used vehicle for you is ultimately the one that fits your needs, budget and plans for ownership. Finding it is easier when you have a dealership that can help you compare vehicles and provides support beyond the initial purchase. Motor Inn Auto Group has served Carroll-area drivers for generations and offers used cars, trucks and SUVs along with financing, trade-in assistance and local service. Browse the current used inventory, visit Motor Inn Auto Group at 1526 Le Clark Road in Carroll, Iowa, or contact the dealership with your questions.

Toyota Highlander parked in driveway in home

Should I Buy a New or Used Car in Carroll, Iowa?

If you’re shopping for a vehicle in Carroll, Iowa, or one of its surrounding communities, one of the first decisions you’ll need to make is whether to buy new or used. There isn’t one right answer for every driver. The better choice depends on your budget, how long you plan to keep the vehicle, the features you want, and how much you value warranty coverage and a newer vehicle. The good news is you don’t have to choose between two shopping experiences. At Motor Inn Auto Group in Carroll, you can compare new vehicles with a wide selection of used cars, trucks and SUVs to find an option that fits your needs and budget. When Buying a New Vehicle Makes Sense A new vehicle can be a good choice when you want the latest features, maximum choice, and the confidence that comes with starting your ownership experience. Some of the biggest advantages of buying new include: Factory warranty coverage: New vehicles typically include manufacturer warranty protection, which can provide added peace of mind during the first years of ownership. The latest technology: New cars, trucks, and SUVs often offer updated infotainment, driver-assistance, and connectivity features. More choices: Shopping new allows you to select the trim level, features, drivetrain, and other options that matter most to you. Known vehicle history: You won’t have to wonder how the vehicle was driven or maintained before you owned it. Long-term ownership: If you plan to keep your vehicle for many years, starting with a new vehicle may make sense for your situation. New vehicles can be especially appealing if you have specific requirements. For example, you may need a particular type of truck for towing or hauling, want an SUV with specific safety features for your family, or simply have your eye on a particular model and trim. Motor Inn Auto Group offers new Toyota and Chevrolet vehicles, giving local shoppers two of the most respected brands to consider. When Buying a Used Vehicle May Be the Better Choice For many shoppers, buying used is an opportunity to get the vehicle they want while keeping the purchase price lower than a comparable new model. Used vehicles make sense if you want to: Keep your initial purchase price lower Shop across multiple makes and models Find a vehicle with features that may have been expensive when it was new Avoid some of the depreciation associated with purchasing a brand-new vehicle Get more vehicle for a specific budget Buying used doesn’t necessarily mean buying an older or high-mileage vehicle. Used inventory can include recent model years, low-mileage vehicles, and vehicles with many of the features found in today’s new models. The key is to look at the individual vehicle rather than simply deciding that “new” or “used” is always better. Helpful Resource: Maintenance Tips for High-Mileage Vehicles What Should Carroll Drivers Consider? Your daily driving habits should play a major role in your decision. If most of your driving consists of commuting around Carroll and nearby communities, a fuel-efficient car or smaller SUV might make sense. If you regularly travel Iowa highways, carry equipment, or need additional cargo space, a larger SUV or truck may be a better fit. Iowa weather is another consideration. Snow, ice, and changing road conditions can make features such as all-wheel drive, four-wheel drive, good ground clearance, and advanced driver-assistance technology appealing to some drivers. Your vehicle may also need to accommodate family schedules, work requirements, recreational activities, or towing and hauling needs. Make a list of what you need your vehicle to do to help narrow down the choices before you start comparing individual models. New vs. Used: Which Is More Affordable? Purchase price is one of the most obvious differences between new and used vehicles, but it isn’t the only cost to consider. A used vehicle may have a lower purchase price, but its mileage, age, maintenance history, and remaining warranty coverage can affect its overall value. A new vehicle may cost more initially but could offer newer technology, full factory warranty coverage, and fewer unknowns about its previous use. When comparing vehicles, look beyond the sticker price. Consider: Purchase price Financing terms Expected insurance costs Fuel economy Mileage Warranty coverage Maintenance needs How long you expect to own the vehicle Your expected trade-in value down the road Two vehicles with similar monthly payments can have very different ownership costs, so it is worth looking at the complete picture. Should You Buy New or Used if You Plan to Keep Your Vehicle for Years? Your expected ownership period can also influence the decision. If you plan to keep a vehicle for a long time, buying new gives you the opportunity to own it from the beginning and enjoy years of use after the manufacturer’s warranty period has ended. You also know its complete maintenance and ownership history. On the other hand, a well-maintained used vehicle can also provide many years of dependable transportation. A vehicle that is a few years old may offer a lower purchase price while still providing modern safety, comfort, and technology features. There isn’t a specific age or mileage that automatically makes a used vehicle a good or bad purchase. Condition and history matter. Don’t Forget About Your Trade-In If you already own a vehicle, its trade-in value should be part of your new-versus-used decision. A trade-in can reduce the amount you need to finance and may make a newer vehicle more attainable. Before you shop, consider your current vehicle’s condition, mileage, maintenance history, and overall market demand. At Motor Inn Auto Group, you can discuss your trade-in as part of the vehicle-shopping process rather than treating it as a separate transaction. Compare Your Options Before You Decide You don’t have to determine whether new or used is right for you before you start shopping. In fact, comparing both can be one of the best ways to make your decision. For example, you might find a new vehicle with the warranty and features you want at a price that works with your budget. Or you might discover that a two- or three-year-old used vehicle gives you similar features while leaving more room in your budget. That’s why it can be helpful to compare actual vehicles instead of making the decision based only on general assumptions about buying new or used. You can browse Motor Inn’s used inventory to see what’s currently available, or explore new Toyota inventory or Chevrolet options. New or Used: Start With What Matters Most to You The right vehicle is ultimately the one that fits your needs, budget, and plans for ownership. A new vehicle may be the better fit if you prioritize: Factory warranty coverage The newest technology and safety features Specific trim levels or configurations A complete vehicle history from day one Keeping the vehicle for many years A used vehicle may be the better fit if you prioritize: A lower purchase price A wider range of makes and models Avoiding some initial depreciation Getting more features within a set budget Finding a particular vehicle at a specific price point If you’re still undecided, there’s no harm in comparing both. Frequently Asked Questions About Buying New vs. Used Is buying new or used better for Iowa drivers? It depends on your priorities. New vehicles generally offer the latest features and factory warranty coverage, while used vehicles can provide a lower purchase price and a wider selection across model years and brands. Can I compare new and used vehicles at the same dealership? Yes. Motor Inn Auto Group allows Carroll-area shoppers to compare new and used vehicles in one place, making it easier to look at different options based on price, features, mileage, and availability. Does buying a used car always save money? Not necessarily. A used vehicle typically has a lower purchase price, but factors such as mileage, maintenance history, financing, warranty coverage, and condition can affect its overall cost. How do I decide whether a new or used vehicle fits my budget? Start by determining how much you are comfortable spending and consider the complete cost of ownership. Then compare actual new and used vehicles, including their prices, financing options, mileage, features, and warranty coverage. Should I get my vehicle serviced at the dealership after I buy it? Regular maintenance can help keep your vehicle operating properly regardless of whether it is new or used. Motor Inn Auto Group also offers service and maintenance for drivers who want to keep their vehicle maintained locally. On Topic: 10 Clear Signs Your Vehicle Needs Service Find Your Next Vehicle in Carroll, Iowa Still deciding between new and used? You don’t have to figure it out on your own. The Motor Inn Auto Group team can help you compare vehicles based on your budget, driving needs and priorities. Visit Motor Inn Auto Group at 1526 Le Clark Road in Carroll, Iowa, browse the current inventory online, or contact the dealership with your questions at 712-792-5000. And once you find the right vehicle, you can schedule service with the local team to help keep it running well into the future.